______ and ______ are similar because they both are used consciously and deliberately.

Fill in the blank(s) with the appropriate word(s).


Emblems; illustrators

Business

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An auto insurance company segmented its market by both gender and age, and designed different marketing campaigns to appeal to both. In the end, both segments responded the same to the different marketing strategies, in part, because both segments are required to have auto insurance. This firm failed to understand the criteria of market segments needing to be

A. substantial. B. measurable. C. accessible. D. actionable. E. differentiable.

Business

Research is necessary to

A) Enhance the reliability of an opinion. B) Prove points. C) Emphasize the importance of an idea. D) All of the above. E) B and C.

Business

When using the percentage change in the credit spread as a measure of the credit spread change, what assumption is being made?

What will be an ideal response?

Business

A subject directory is a catalog of sites collected and organized by people rather than automated crawlers.

Answer the following statement true (T) or false (F)

Business