What function do gestures perform in presentations?
a. establish a connection with the audience
b. create a more serious mood
c. distract the audience from speaking errors
d. reinforce your message
d. reinforce your message
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Which of the following refers to the homework part of the new product development process?
A) implementing a good project prioritization process B) keeping a strong market orientation throughout the new product development process C) spending time on up-front activities before the product is launched D) high-quality execution of the steps of the process
Which of the following multinational management orientations considers the culture of the country in which the firm is located without a common corporate framework?
a. ethnocentric b. polycentric c. geocentric d. regiocentric
List and describe the different types of B2B customers.
What will be an ideal response?
Which of the following business costs of ethical failures causes the least damage?
A. Customer defection B. Loss of reputation C. Government penalty D. Loss of employee morale