Website personalization occurs when a website has stored enough data about a person's likes and dislikes to fashion offers more likely to appeal to that person.
Answer the following statement true (T) or false (F)
True
Website personalization occurs when a website has stored enough data about a person's likes and dislikes to fashion offers more likely to appeal to that person.
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Incorporating word-of-mouth into promotional efforts is rather effortless for marketers
Indicate whether the statement is true or false
Communicating with and about others with the same kindness and fairness that you wish others to use when communicating with and about you is referred to as what?
a. An inductive approach to communication b. A deductive approach to communication c. The golden rule of communication d. Adapting to audience's needs and concerns
A command used in Oracle to display how the query optimizer intends to access indexes, use parallel servers and join tables to prepare query results is the:
A) explain plan. B) show optimization. C) explain query. D) analyze query.
In the 1990s, Nike’s brand was damaged when it was discovered that some of its products were manufactured in sweatshop factories. Since the 1990s, Nike has repaired its brand reputation. According to the textbook, Nike’s business strategy before the 1990s did not employ
a. ethical managers. b. a CSR filter. c. the appropriate public relations firm. d. a strategic planning director.