Once a company has decided to enter the global marketplace, it must select a means of market entry. Four general options exist: (1) exporting; (2) licensing; (3) joint venture; and (4) ________.
A. direct investment
B. cooperative
C. franchising
D. unilateral venture
E. microfinancing
Answer: A
You might also like to view...
Trey likes to drink Pepsi and will use a consumer promotion, such as a coupon or premium, only if it is for Pepsi. Trey is which type of consumer?
A) promotion prone B) brand loyal C) price sensitive D) shopper prone
The value delivery process can be divided into three phases, out of which "choosing the value" implies ________, which is the essence of strategic marketing
A) segmentation, developing, and delivering B) targeting, positioning, and communicating C) targeting, positioning, and delivering D) segmentation, targeting, and positioning E) researching, developing, and delivering
Distinguish between an outside sales force and an inside sales force
What will be an ideal response?
Combining dozens of tiny transistors and connections onto small silicon chips produced _______ _________, which characterized the third generation of computers.
Fill in the blank(s) with the appropriate word(s).