Which of the following is a not a decision that management must make before calculating ROI and RI?
A) Should nonproductive assets be included in the average total asset calculation?
B) Should gross book value or net book value of assets be used?
C) Should a simple average of the beginning and ending total liabilities be used?
D) Should a short term focus be used?
C) Should a simple average of the beginning and ending total liabilities be used?
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Pickrel Corporation is an oil well service company that measures its output by the number of wells serviced. The company has provided the following fixed and variable cost estimates that it uses for budgeting purposes. Fixed Element per Month Variable Element per Well ServicedRevenue $5,500Employee salaries and wages$53,700 $1,300Servicing materials $600Other expenses$34,400 When the company prepared its planning budget at the beginning of November, it assumed that 27 wells would have been serviced. However, 31 wells were actually serviced during November.The amount shown for "Employee salaries and wages" in the planning budget for November would have been closest to:
A. $88,800 B. $94,000 C. $93,400 D. $81,348
Which of the following statements is true about a reduce-market-focus defensive strategy?
A) It involves introducing new lines of products. B) It requires an increase in the marketing budget. C) It will likely lead to lower levels of profitability as a percentage of sales. D) It is most appropriate when a business has the resources to invest in protecting its current share position. E) It involves trimming market share in an effort to improve profit performance.
The American public relations experience dates back to the founding of the republic
Indicate whether the statement is true or false
Karen has accepted a new sales position with TerraBite, a small technology manufacturer. When she asked the marketing manager Brad for resources to help her get started, Brad noted that the product manual was all they had. Karen recommended that the marketing team should develop:
A. a sales forecast. B. a lead score. C. a team selling approach. D. a sales playbook. E. a sales force composite.