Constant comparison method is a type of analytic coding
Indicate whether the statement is true or false.
True
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James Carey, the leading American proponent of cultural studies during the past three decades, believed that mass communication is the representation of shared beliefs whereby reality is produced, maintained, repaired, and transformed. This is called the:
a. hermeneutic perspective. b. none of these. c. transmissional perspective. d. ritual perspective.
Identification is important to persuasion because __________.
A. audiences respond more favorably to a speaker they know and with whom they can identify B. audiences are more likely to be persuaded when they can identify the speaker's reasoning C. when audiences can identify the structure of the speech, they tend to agree with the speaker's conclusions D. audiences respond more favorably when they identify with the speaker based on some common bonds
Former President Ronald Reagan was particularly well-known for his use of narrative examples in his speeches
Indicate whether the statement is true or false.
In the 1930s, the ________ emerged as the first daily newspaper to appeal to mass audiences in the United States, with stories of common interest and a cost of just one penny.
A. New York Herald B. New York Times C. New York Sun D. Chicago Sun