Under which of the following circumstances would the desire to reduce cognitive dissonance be greatest?
A. when the individual has little control
B. when large amounts of money are on the line
C. when the elements seem like an inconsequential ambiguity
D. when there is little emotional investment in the situation
E. when the components of attitude have no inconsistency
B. when large amounts of money are on the line
You're apt to cling to old ideas in the face of new evidence (in other words, reduce dissonance) if you have a lot invested emotionally or financially in those ideas.
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Which of the following is a characteristic of purchase panels (Table 4.3 in the text)?
A) household purchases recorded through electronic scanners in supermarkets B) households provide specific information regularly over an extended period of time; respondents asked to record specific behaviors as they occur C) verification of product movement by examining physical records or performing inventory analysis D) data banks on industrial establishment created through direct inquiries of companies, clipping services, and corporate reports
________ often come at the expense of ________ because a single customer segment will likely require a variety of products, each of which will have to designed and manufactured.
A. Distributor synergies; supplier synergies B. Supplier synergies; consumer synergies C. Marketing synergies; product synergies D. Product synergies; marketing synergies E. Marketing synergies; finance synergies
Assume that the annual demand is 10,000 units and the order quantity per order is 1,000 units, then ______.
A. there are 10 orders during the year B. there is one order placed as soon as existing inventory is consumed C. there is one order placed at the end of each month D. this is an indicator that this is not a lean operation
Prospecting
A. involves following a few leads in the target market. B. should require a sales rep to spend the same amount of time with each prospect. C. should use a system for allocating time to potential customers based on their potential. D. refers to selection of the firm's target market. E. None of these answers is correct.