A successful business is most likely to view its marketing department as ________
A) the accumulator of customer data
B) the link between customers and the business
C) the creator of all promotions
D) an external shareholder
E) a sales-oriented group
B
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For the cash receipts process, the control plan turnaround documents helps to achieve which of the following pairs of control goals?
a. ensure input validity and ensure input completeness b. ensure efficient employment of resources and ensure input accuracy c. ensure input completeness and ensure input accuracy d. ensure security of resources and ensure input accuracy
The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior
A) mass-personalization B) decentralization C) mass-market D) core-segment E) sub-segment
Forward Venture Company, which uses a standard cost system, budgeted $600,000 of fixed overhead when 40,000 machine hours were anticipated. Other data for the period were:Actual units produced: 10,000Standard production time per unit: 3.9 machine hoursFixed overhead incurred: $620,000Actual machine hours worked: 42,000Forward Venture Company's fixed-overhead volume variance is:
A. $10,000 favorable. B. $20,000 unfavorable. C. $15,000 unfavorable. D. $20,000 favorable. E. $15,000 favorable.
When a market researcher has reported data, statistics, and information that are not consistent with a study's objectives, the researcher has fallen victim to which of the following problem areas?
A. Unnecessary use of multivariate statistics B. Lack of relevance C. Too much emphasis on too few statistics D. Lack of data interpretation E. Lack of generalizability