Which of the following statements is not an example of local products or brands?
A) Coca-Cola developed several branded drink products for Japan.
B) Coca-Cola markets Kinely brand bottled water in India.
C) BMW uses "the ultimate driving machine" slogan in India.
D) Diageo PLC markets Gordon's Edge, a gin-based ready-to-drink beverage in the United Kingdom.
E) Coca-Cola developed a noncarbonated, ginseng-flavored beverage for Japan.
C
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________ refers to selling below cost with the intention of destroying competition
A) Bid rigging B) Loss-leader pricing C) Predatory pricing D) Price discrimination E) Price penetration
One of marketing's main goals is to ________
A) transform all promotional efforts into public relations campaigns B) place the bulk of a firm's messages in digital media outlets C) control every single message in the promotional mix D) purchase media time and space as cheaply as possible E) change consumer behavior relative to a product
Punitive damages are intended to punish the defendant for conduct that is extreme and outrageous
a. True b. False Indicate whether the statement is true or false
If the average number of customers served per hour is three, then the probability that the service exceeds 12 min for any customer is ______.
A. 74.1% B. 54.9% C. 36.8% D. 17.4%