McDonald's introduced its Favorites Under 400 Calories menu, attempting to change consumers' negative views of McDonald's as a seller of unhealthy food. It would like to survey customers to see if attitudes are changing, but it would like to collect some qualitative data first. Suggest two approaches-one offline, and one online-that McDonald's could use to collect qualitative data before designing a survey.
What will be an ideal response?
Possibilities include sentiment mining (online), focus groups (online and offline), and in-depth interviews.
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