Xihe just started a job at a marketing firm. She is told by her co-workers that a senior partner is very strict and easy to set off, and her coworkers mention a number of past blow-ups. Xihe decides to avoid this partner as much as possible. Xihe is making a decision based on what type of cultural cue?
a. practices
b. traditions
c. arguments
d. narratives
d. narratives
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Why do some consumers resent marketing research?
What will be an ideal response?
The moral philosophy of utilitarianism is…
a. Only do what works and makes sense b. Society should focus only on the ‘best’ people in society c. Always act for the greatest good of the greatest number d. Provide people with the right tools and they will always do a good job
“How might we create a glue that is flexible?” is an example of which of the following?
a. a design process b. a design solution c. a design challenge d. an ideation
A company had net income of $40,000, net sales of $300,000, and average total assets of $200,000. Its profit margin and total asset turnover were respectively:
A. 13.3%; 0.2. B. 13.3%; 1.5. C. 1.5%; 0.2. D. 2.0%; 1.5. E. 1.5%; 13.3.