An electronics goods manufacturer asks his advertising agency to include the line "Made in Japan" at the end of each advertisement. What can this line be categorized as?

a) Mandatories
b) Legals
c) Slogans
d) Signatures


ANS: a

Communication & Mass Media

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Likert-format questions use a scale anchored by

a. words with opposite meanings b. “Strongly agree” and “Strongly disagree” c. 1 and 10 d. 0 and 100 e. “yes” and “no”

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Reduced- or enlarged- scale replicas of real objects are called

a. graphs. b. charts. c. models. d. chalkboard drawings.

Communication & Mass Media

An analytic level of assessment includes skill ratings for specified behaviors

Indicate whether the statement is true or false.

Communication & Mass Media

Cultural studies researchers try to understand how

A. media and culture are tied to patterns of communication in daily life. B. different cultures are portrayed in television. C. media influences culture. D. media changes people.

Communication & Mass Media