An oversimplified mental picture is known as a

A. cliché.
B. stereotype.
C. scapegoat.
D. generalization.


Answer: B

Communication & Mass Media

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The ________ fallacy mistakenly assumes that because something is popular, it is therefore good, correct, or desirable.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

When Bill speaks he uses direct and precise language. He relies mostly on verbal communication. Bill comes from a:

a. high context orientation b. low context orientation c. large-power distance orientation d. small-power distance orientation

Communication & Mass Media

_____ allows us to talk about the past and the future, and things that are absent. It also

allows us to conceptualize ideas. A) Abstract language B) Parallelism C) Alliteration D) Concrete language

Communication & Mass Media

In the "Txtng & Drivng...It Can Wait" campaign, AT&T's central goal was to

a. Promote greater use of AT&T services, but in a safe manner b. Convince drivers that no text is important enough to risk their lives c. Advance the benefits of talking on a cell phone instead of texting d. Demonstrate how their products were safer than those offered by Verizon

Communication & Mass Media