Which of the following statements about job skills is true?
A. Communication skills are needed only by top managers.
B. Decision skills are more important for frontline managers than top managers.
C. Technical skills are equally important at all levels of management.
D. Conceptual skills are more important for frontline managers than top managers.
E. Interpersonal skills are equally important at all levels of management.
Answer: E
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Indicate whether the statement is true or false.
What are the three components that are analyzed as part of the situation analysis section of the marketing plan?
What will be an ideal response?