When Apple released its first iPhone in 2007, it charged customers $599. Shortly thereafter, it reduced the price to $399 for the exact same device. Apple's decision to set a relatively high price for a period of time after the product launched and then decrease the price to a level that would be more sustainable over time reflects which pricing strategy?
A. survival pricing
B. underpricing
C. target pricing
D. profit maximization
E. volume maximization
Answer: D
You might also like to view...
The sample plan determines:
A) how much the sample will cost B) how accurate the sample results will be C) which firm will be used to actually draw the sample from the population D) how representative the sample is E) which plan the company will follow in designing a strategic plan
Which of the following describes the cost of goods manufactured?
A) the cost of the goods that were sold during the period B) the total cost of all goods that were completed, or partially completed during the period C) the cost of those goods that were completed during the period D) the total costs in inventory at the end of the period
At GG’s Gourmet, employees of lower levels are given the power to make decisions and solve problems without having to seek approval from management. This is an example of what type of organizational structure?
a. Decentralized b. Centralized c. Customer-focused d. Leader-focused
Wastage occurs if higher price buyers have to be turned away because the capacity has already been committed to lower price buyers
Indicate whether the statement is true or false.