Explain where Sun Microsystems falls on the spectrum of branding alternatives and discuss what their strategy involves
What will be an ideal response?
Sun Microsystems utilizes a sub-branded strategy. The company offers a comprehensive hardware and software support program with four different levels of support. These range from bronze to platinum. Different levels of support give customers the flexibility to tradeoff price for increased service. For example, 24/7 service is costly, but potentially necessary for some high-powered business customers.
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Preferred stock usually has voting rights
Indicate whether the statement is true or false
Completed but unsold units for a manufacturing firm would be included in which of the following accounts?
a. Pending-Sale Inventory b. Finished Goods Inventory c. Work in Process Inventory d. Materials Inventory
Which of the following demonstrates how the technological environment is changing the way marketers promote products?
A. Search engines match consumer searches with relevant banner ads. B. Marketing aimed at youth is increasingly regulated by governments. C. Manufacturers partner with local retailers to buy ads that feature both firms. D. New laws regulate consumer privacy. E. Marketers make routine claims that products are eco-friendly.
When you sell, you should always listen carefully to customer complaints, because ________.
A. it's better to have customers complain to you than to other people B. customers are happier when you listen to them C. they provide invaluable information about how to improve the product or service D. the "buck" stops here