Roone Arledge created Wide World of Sports
Indicate whether this statement is true or false.
TRUE
Communication & Mass Media
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Audience __________ is the strategy of dividing an audience into various subgroups based on their demographic and psychographic profiles
Fill in the blanks with correct word
Communication & Mass Media
When we classify the content of television messages according to the programmer’s intention to entertain us, to inform us, or to persuade us, we use which of the following skills?
a. deduction b. induction c. analysis d. grouping
Communication & Mass Media
If speakers choose to exercise their right to free speech, they are no longer responsible for the guidelines of ethical speaking
Indicate whether the statement is true or false
Communication & Mass Media
Diffusion involves borrowing from other cultures
Indicate whether the statement is true or false
Communication & Mass Media