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Indicate whether the statement is true or false
True
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To reduce the formality of an oral presentation,
A) use a conversational tone during the presentation. B) deliver your presentation in an auditorium. C) seat the audience in preconfigured rows. D) deliver your remarks in the passive voice. E) use a microphone to be sure everyone can hear.
Compare responsive marketing, anticipative marketing, and creative marketing. Which is the most proactive?
What will be an ideal response?
Branded Coca-Cola cups have been prominently featured on episodes of American Idol. This is an example of ________
A) advertising B) sponsorship C) viral marketing D) sales promotion E) product placement
Which of the following is most likely to affect the location decision of a service firm rather than a manufacturing firm?
A) energy and utility costs B) attitude toward unions C) parking and access D) cost of shipping finished goods E) labor costs