When the salesperson discusses a product's ________, he is answering the question, "What is it?"
A. benefits
B. features
C. advantages
D. achievements
E. service records
Answer: B
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Singapore banned the import, manufacture, and sales of chewing gum in the country since wads of gum were making a mess on sidewalks, buses, and subway trains
Violators are subject to severe penalties, and before buying a pack consumers must register their names and addresses. This, according to author William Greider, demonstrates that Singapore's government: A) is harshly autocratic. B) administers a paranoid control over Singaporeans. C) administers a paranoid control over press and politics. D) runs an effective welfare state. E) all of the above
By using full-service marketing communications agencies, integrated and more effective marketing communications at a much lower total communications cost can be achieved
Indicate whether the statement is true or false
In January 2014, Bevis Company exchanged an old machine, with a book value of $256,000 and a fair value of $260,000, and paid $40,000 cash for a similar used machine having a fair value of $300,000 . The exchange lacked commercial substance. At what amount should the machine acquired in the exchange be recorded on Bevis' books?
a. $256,000 b. $296,000 c. $300,000 d. $304,000
What is the most likely drawback of using too many technical terms during a sales presentation?
A) a salesperson making a misstatement B) the customer being too intimidated to purchase C) the customer knowing more about the product than the salesperson D) the customer wanting a product with fewer capabilities and benefits E) the customer asking the salesperson difficult questions that cannot be answered