By using full-service marketing communications agencies, integrated and more effective marketing communications at a much lower total communications cost can be achieved
Indicate whether the statement is true or false
TRUE
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Transformational leaders do NOT ________ to generate excitement.
A. employ charisma B. delegate challenging work C. utilize intellectual stimulation D. treat everyone alike E. use individual attention
The minimum potential transfer price is determined by
a. Incremental costs in the selling division plus the oppurtunity cost of the facilities used. b. negotiations between the buying and selling divisions. c. the lowest outside price for the item. d. the extent of idle capacity in the buying division.
The first stage in the hierarchy of effects is _____
a. awareness b. knowledge c. liking d. desire
An offer is not effective until it is actually received by the offeree
Indicate whether the statement is true or false