The text states that "geodemographic segmentation can be particularly useful for retailers." Use a local retailer to describe how geodemographic segmentation could be useful.
What will be an ideal response?
Answers will vary. Professors might want to substitute the name of a local retailer students are familiar with. Responses should include a definition of geodemographic segmentation as segmentation based both on where people live and on demographics. Geodemographic segmentation is particularly useful to brick-and-mortar retailers because customers typically patronize stores close to their neighborhoods.
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Explain the concepts of sales-wave research and simulated test marketing
What will be an ideal response?
List the three premises on which Anderson's long tail theory is based and the two aspects of Internet shopping that support these premises
What will be an ideal response?
On February 24, Bramlett Company purchased 4,000 shares of Delaney Corp's newly issued 6 percent cumulative $75 par preferred stock for $304,000 . Each share carried one detachable stock warrant entitling the holder to acquire at $10 one share of Delaney no-par common stock. On February 25, the market price of the preferred stock was $72 per share, and the market price of the stock warrants was
$8 per warrant. On December 29, Bramlett sold all the stock warrants for $41,000 . The gain on the sale of the stock warrants was a. $0. b. $1,000. c. $9,000. d. $10,600.
In order to have a complete sentence, you need a ________
A) subject and verb B) subject, verb, and a complete thought C) subject, verb, and a prepositional phrase D) subject, verb, and a dependent clause