The most diversified type of depository institutions is
A. commercial banks.
B. savings associations.
C. finance companies.
D. credit unions.
E. mutual funds.
Answer: A
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Which of the following is a form of mass communications channel?
A) interactive marketing B) personal selling C) public relations D) word-of-mouth marketing E) sales presentations
Apparel retailers that display most of their merchandise on freestanding fixtures typically measure space productivity in terms of
A. sales per linear foot. B. sales per square foot. C. retained earnings. D. inventory turnover. E. asset turnover.
Answer the following statements true (T) or false (F)
1. The value of the guest experience equals the quality of the experience divided by the financial costs of the experience. 2. Providing a high-quality experience often costs the organization less than providing a low-quality experience. 3. When guests are wrong, find a way to let them be wrong with dignity. 4. An excellent way to provide a “wow” experience for guests is to give them more than they say they want.
How do firms that use captive-product pricing make up for the low prices of their main products?
A) They reduce the cost of the captive products. B) They provide the captive products as freebies. C) They set high markups on the captive products. D) They increase the price of the main products. E) They offer the captive products and main products together at a reasonable price.