The contact manager will become an expert on the ERP ________ and conditions
A) hardware
B) software
C) contract terms
D) data
E) none of the above
C
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A firm uses a core offensive strategic market plan of investing to grow sales in existing markets. The strategic objective of the firm is to grow in existing markets. Which of the following strategies is the firm most likely to use?
A) reduce market focus B) harvest for cash flow C) enter related new markets D) divest for cash flow E) expand market demand
Charging different prices to different segments according to their price elasticity or sensitivity is commonly known as:
A) price segmentation. B) price differentiation. C) price discrimination. D) price preference.
Which of the following is true for persuasive messages?
A) The messages must be competitive. B) The message must be based on positive social outcomes. C) The message must be compelling. D) The message must use lively words and phrases. E) The message must be highly visual.
Consider the following integer programming problem. Solve it using the branch and bound method. What are the optimal values of x1, x2 and Z?
Maximize Z = 2x1 + x2 Subject to: 2x1 + 2x2 ? 7 4x1 + x2 ? 11 x1 and x2 ? 0