Why is it difficult for marketing research teams to determine people's feeling about new and unusual products?
a. People are unwilling to try new things
b. People have a hard time differentiating between something being different and something being bad (e.g., their knee jerk reactions to things they are not accustomed are often negative)
c. People tend to not be honest about their true feelings
d. None of the above
Answer: b. People have a hard time differentiating between something being different and something being bad (e.g., their knee jerk reactions to things they are not accustomed are often negative)
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Indicate whether the statement is true or false.
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Indicate whether the statement is true or false