A ________ exists where a person holds a position of trust that requires that he exercise judgment on behalf of others, but where his personal interests conflict with those of others.
A. conflict of interest
B. duty of loyalty
C. community of interest
D. duty of care
Answer: A
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Which of the following is a benefit of using realistic job previews to screen job applicants?
A. Decrease in employee turnover B. Increase in employee turnover C. Tax benefits from the federal government to the employees D. Tax benefits from the state government to the employer E. Tax benefits from the federal government to the employer
The stakeholder theory operates on:
A. a socialist premise that business has obligations to society at large. B. the cooperation of all who have a vested interest in the success of the business. C. a network of tensions-the competing internal and external demands that form the business context. D. the assumption that hierarchical decisions and command and control are best.
Tailoring marketing to appeal to interracial or same sex couples is a way for organizations to adapt to which force for change?
a. Management changes b. Demographic characteristics c. Social and political pressures d. Technological advancements
Brand identity is best defined as
A. a combination of print, guerilla, broadcast, and outdoor advertising to promote a company's products. B. the process of hiring commercial market research agents to conduct a thorough market research before entering a market with unique products. C. a combination of the name, logo, symbols, design, packaging, and image of associations held by consumers. D. the process of creating new product lines within a company to expand and develop the company's product portfolio. E. a method of defining the percentage of loyal, impulsive, and need-based customers for a particular product.