The asset turnover ratio measures
A) how quickly the company uses assets to pay debt.
B) how efficiently assets are used to produce sales.
C) the income produced by selling inventory.
D) how efficiently equity is used to produce revenue.
B
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The virtual corporation will seem to be a single entity with vast capabilities but will really be the result of numerous collaborations assembled only when needed
Indicate whether the statement is true or false
Mondelez marketers want to know why sales of its new ruby chocolate product is soaring in one country but not in another. After extensive research, Mondelez marketers believe the answer lies in demographic and cultural differences among the populations. They conduct in-depth research that asks consumers in each country about their ages, occupations, eating habits, as well as how often they purchase its chocolate bars. They use statistical analysis and predictive tools to come up with strong conclusions. Although Mondelez researchers are fairly certain about their research, they realize that it is still limited in providing evidence to definitively link demographic and cultural differences to being the cause of why sales differ so significantly among the two countries. Mondelez has most
likely conducted _________________ research. A. exploratory B. descriptive C. focus-group D. experimental E. observational
If you want to encourage immediate discussion of your bad-news message, which of the following would be an appropriate choice for delivering your message?
A) Website B) Memo C) Email D) IM E) Letter
Which of the following statements about marginal analysis is true?
A) Marginal analysis is typically a straightforward procedure to apply in real-life situations. B) An important factor in marginal analysis is predicting demand, which is an exact science. C) Marginal revenue is also the demand curve, so it represents the amount customers will buy at different prices. D) Profit is maximized at the point at which marginal cost is exactly equal to marginal revenue. E) The cost of producing a unit beyond the point when marginal cost equals marginal revenue is much less than the revenue from the sale of that unit.