Business communication between persons of different national origins is governed by the law of the host country
Indicate whether the statement is true or false.
F
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If a marketing researcher uses such names or categories as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters
A) PRIZM B) behavioral C) psychographic D) demographic E) VALS
In the general needs description of the buying process, the buyer describes the characteristics and quantity of the needed item
Indicate whether the statement is true or false
Which of the following is NOT true of effective stories?
a. They can pass on understandings and dreams. b. They are often a bit dry. c. They can help bridge barriers. d. They can bring people psychologically closer.
The location decisions of goods-producing firms will generally pay more attention to parking, access, and traffic counts than will service location decisions
Indicate whether the statement is true or false