If you need assistance in the library to determine which indexes would prove most
helpful as you shop around for information, where should you go for help?
A) The circulation desk
B) The reference desk
C) The multi-media center
D) The periodicals area
B
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A friend of yours is taking his first public speaking class and is experiencing some
nervousness. As he approaches his first speech, what might be the best advice you could give him? A) Just look over listeners' heads while you speak, to give the appearance of directness and ease your anxiety. B) Moderate anxiety can be an asset to your performance. Channel that extra adrenaline into a more dynamic presentation. C) Avoid practicing the speech. Practicing will only diminish your speech's spontaneity. D) Prepare a carefully written, detailed outline and read it to the audience to help you control your anxiety.
Which advertising agency uses the term "Lovemark" to refer to brands people love?
a. DDB b. BBDO c. Leo Burnett d. Saatchi & Saatchi
Answer the following statement(s) true (T) or false (F)
1. The American public is well informed about the scientific community’s consensus on issues related to policy. 2. There is empirical evidence for a reciprocal relationship between negative political advertising and negative campaign news coverage. 3. News media use the horse race frame a lot in campaign coverage because “it sells.” 4. Negativity and incivility are examples of information bias in news. 5. Structural media biases are far more common than political media biases.
Shaun doesn't ask the senior citizen audience (most of whom are living on fixed incomes) to agree with him that taxes should be raised to fund a new elementary school. Instead, he merely asks them to agree that education is a core value of their community. He made this choice because persuasion is:
a. Artistic. b. Transactional. c. Incremental and gradual. d. Coercion or force.