____________are moral principles or rules that determine ethical behaviors.
a. Values
b. Ethics
c. Expectations
d. Norms
a. Values
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There are considerable differences and similarities among world cultures. This makes the task of the global marketer much more difficult
Giving examples, show what factors have to be taken into account when planning marketing strategy for different parts of the world.
In the wheel of retailing, a retailer becomes vulnerable when it places too much reliance on its price (versus its image)
Indicate whether the statement is true or false
Globalization has increased the opportunities and decreased the risks for supply chains
Indicate whether the statement is true or false.
Personal selling is an especially important part of IMC in
A. cause-related marketing. B. web tracking. C. event sponsorships. D. stealth marketing. E. business-to-business settings.