________ influences on consumer behavior result from three sources: consumer socialization, passage through the family life cycle, and decision-making within the family or household.
A. Family
B. Social
C. Functional
D. Personal
E. Situational
Answer: A
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Brand equity can be built by linking the brand to sources, such as channels of distribution as well as to
other brands. Indicate whether the statement is true or false
Which of the following is true of product modification?
a. It entails the creation of marketable new products. b. It necessitates the use of crowdsourcing to develop new ideas for a product. c. It goes beyond applied research by converting applications into marketable products. d. It makes cosmetic or functional changes to existing products.
Rock Bottom Tiles has developed a new customer-oriented business model. Rather than maintain a network of showrooms across the country, the business will now let customers choose several styles that interest them from an online site, and will ship samples of each of the styles to the customer to test in their home free of charge. Once they have settled on a tile choice, Rock Bottom will send a representative to their home to schedule installation. The company has determined that busy middle-class customers will value the convenience of the new model, which allow them to upgrade the look of their homes without spending time browsing showrooms. The new model will be created by selling the old showrooms and shifting resources to the new online site and regional offices for sales personnel.
What question remains for Rock Bottom to ask in order to put its strategy into action? A. Who are the main stakeholders who will be performing the activities? B. How are the offerings to the customers created? C. Why does the business model create value? D. What activities need to be performed to create and deliver the offerings to consumers?
Which of the following describes the leadership style in which a leader tends to centralize authority, dictate work methods, make unilateral decisions, and limit employee participation?
A. cultural style B. autocratic style C. democratic style D. laissez-faire style