To be successful, most businesses focus on customer service. However, the cable industry has a history of poor customer service. Cable companies are facing competition for TV customers who once had no choice but cable if they wanted to see more than local programs. In the face of this competition from direct broadcast satellites, cable companies are trying to use a _____ strategy to show that they have become customer-oriented.
A. segmentation
B. product differentiation
C. targeting
D. repositioning
E. demarketing
Answer: D
You might also like to view...
Which of the following is characteristic of the products/services that are best suited for long
distribution channels? A) The products are susceptible to breakage or spoilage. B) The products are sold to a mass market. C) The products are made to order or configured to suit a particular purpose. D) The products are targeted to a niche, discriminating audience.
A modern interpretation of a(n) ________ is a group of people connected through technology.
A. online database B. blog C. wiki D. social network E. marketing mix
Describe the training paradox.
What will be an ideal response?
________ are small groups of supervisors and employees who meet to identify, analyze, and solve production and quality problems
Fill in the blanks with correct word