Briefly explain the purpose of developing a press kit
What will be an ideal response?
Press kits are primarily produced to inform media outlets and other connectors about a firm and its brands, products, employees, and activities. Press kits also function in briefing experts and opinion leaders about aspects of an organization by providing support material as a basis for their analysis and commentary.
You might also like to view...
Answer the following statements true (T) or false (F)
1. Companies are required to report plant assets as a single amount, with a note to the financial statements that provides detailed information. 2. Companies may choose to report plant assets as a single amount, with a note to the financial statements that provides detailed information, or companies may provide detailed information on the face of the statement. 3. IFRS permits the presentation of plant assets at their fair market value. 4. U. S. Generally Accepted Accounting Principles permits the presentation of plant assets at their fair market value.
Which of the following statements regarding environmental scanning is the most accurate?
A. Environmental scanning focuses primarily on ecological factors. B. Environmental scanning identifies and interprets potential trends. C. Environmental scanning changes the marketing environment. D. There is too much information generated from environmental scanning to make it viable for small firms. E. Environmental scanning should be done at least every five years.
A company choosing between two or more acceptable investment alternatives is called a:
A) profitability decision. B) payback decision. C) screening decision. D) preference decision.
Which of the following is the top global simplicity brand?
a. Apple b. Google c. McDonald's d. Subway