Spencer, age 18 and of sound mind, has the legal capacity to contract
Indicate whether the statement is true or false
True
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Information collected from government publications is an example of ________ data
A) primary B) secondary C) observational D) experimental E) ethnographic
Recalling Chapter 15's "FYI: The Greatest Public Relations Writer of all Time," which of the following is NOT part of Sir Winston Churchill's writing formula?
A) Get straight to the point B) Define technical terms C) Paint pictures D) Tell the truth
The process of bringing, maintaining, and defending a lawsuit is called mediation
Indicate whether the statement is true or false
Which of the following is least likely to be a characteristic of an effective headline?
A. explaining the visual in the ad B. leading the reader into the body copy C. presenting the complete selling idea to the reader D. engaging the reader slowly E. attracting attention to the advertisement