Cindy has pumped over $850,000 into a small business that has consistently lost money every year it has been open. She reasons that she has to continue investing time and money in her business because she's "already put so much into it" (instead of selling the business and cutting her losses). Cindy's reasoning illustrates:
A) rational economic theory.
B) the conjunction fallacy.
C) the sunk-cost fallacy.
D) the law of demand.
C) the sunk-cost fallacy.
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If you want to remember a set of information for a long time, under a variety of conditions, the best advice is to study the information repeatedly at your usual workstation (for example, your desk)
a. True b. False Indicate whether the statement is true or false
A good example of a variable-ratio schedule of reinforcement is:
a. weekly pay. c. fishing. b. piece-rate pay. d. state lottery.
Which of the following is one way that research protections for animals have changed in the past 30 years?
A. The regulations for using animals in research have become more strict. B. The regulations now prohibit the use of chimpanzees in research. C. The regulations now prohibit the use of cats and dogs in research. D. The regulations are now the same as what is in place for human participants.
A child without complete myelination will not be able to engage in activities requiring visual-motor coordination for which of the following reasons?
a. The afferent neurons are damaged, causing the axon to swell. b. The axon does not have sufficient myelin coating. c. The dendrite is not insulated with myelin. d. The leakage of electrical current being carried along the axon is minimized.