When considering the gender of an audience, speakers need to recognize that
a. studies prove conclusively that certain generalities can be made about gender in
most audiences.
b. there are definite “men’s” and “women’s” topics.
c. there are unique qualities of gender in every audience situation.
d. none of the above.
Answer: c
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In his book, No Sense of Place, Joshua Meyrowitz concludes that:
a. TV reinforces the innocence of childhood. b. TV confirms the differences between the sexes. c. TV blurs the distinction between childhood and adulthood. d. TV helps people know their place in society.
Identification is important to persuasion because __________.
A. audiences respond more favorably to a speaker they know and with whom they can identify B. audiences are more likely to be persuaded when they can identify the speaker's reasoning C. when audiences can identify the structure of the speech, they tend to agree with the speaker's conclusions D. audiences respond more favorably when they identify with the speaker based on some common bonds
Compare and contrast the expediency standard and the artistic standard used in evaluating a speech.
What will be an ideal response?
Social Information Processing Theory has been critiqued in all of the following areas EXCEPT
A. scope B. testability C. utility D. heurism