In order to impress her date, Shaquita has dressed especially nicely and has sprayed on a bit of her favorite cologne. Which channels is she using to send a message to her date?
A. visual and auditory
B. auditory and tactile
C. olfactory and tactile
D. visual and olfactory
D. visual and olfactory
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Customers who fall under the terrorist group have high satisfaction but high switching rates as well
Indicate whether the statement is true or false
For companies marketing business-to-business products and services, the largest part of the marketing budget is usually allocated to:
A) television advertising. B) catalogue marketing. C) personal selling. D) telemarketing.
Which of the following statements is true of the Sarbanes-Oxley Act of 2002?
A. Section 106 of the act deals expressly with national accounting firms. B. The act reduces criminal penalties for securities fraud. C. It requires foreign accounting firms to register with the Public Company Accounting Oversight Board if they audit public companies. D. Its registration and reporting provisions apply only to U.S. companies listed on U.S. securities exchanges.
________ segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item
A) Gender B) Psychographic C) Occasion D) Geographic E) Income