Not only does GIS technology help Starbucks determine the ideal locations for new stores, but it also enables the company to decide which kinds of stores to open. This represents what type of marketing mix decision?
A. product
B. process
C. price
D. place
E. promotion
Answer: D
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Regarding interim financial statement reviews, the standards do not require auditors to understand the client's accounting and financial reporting practices and its related internal controls over the preparation of annual and quarterly reports, since they are not expressing an opinion
a. True b. False Indicate whether the statement is true or false
Christine has just answered a prospect's question about some negative publicity her product received. To find out if her prospect has any more objections with which she should deal, Christine should:
A. lead into a benefit. B. use a trial close. C. use the questions approach. D. begin her demonstration. E. hand her catalog to the prospect.
Recall the famous experiment when Dr. Pavlov presented salivating dogs with food at the same time he rang a bell. Eventually, when Pavlov only rang the bell, the dogs would still salivate even though food was not presented. What consumer behavior principle was involved in this research?
A. cognitive learning B. cognitive dissonance C. the scientific method D. behavioral learning E. attitude formation
So that your needs can better be met in the future, please complete the online survey about your recent flight with Southwest Airlines is an example of ________
A) identifying the message's purpose B) spotlighting audience benefits C) emphasizing sender benefits D) analyzing the task