A salesperson on ________ earns the same amount regardless of how he or she spends time.
A. a bonus plan
B. a straight salary
C. commission pay
D. a combination plan
E. an incentive plan
Answer: B
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Which of the following statements is true about branding?
A) The first step in developing a brand identity is to focus on product features rather than customer benefits. B) An internally focused business is best prepared to build a brand identity that would be meaningful to target customers. C) A brand name provides customers with a way to quickly comprehend the brand's primary benefits. D) A brand-encoding system refers to the measures taken to protect a brand name. E) Functional names refer to brand names that are associated with an experience.
In office LANs, one computer is often used as a central repository of programs and files that all connected computers can use; this computer is called a(n) _____.
Fill in the blank(s) with the appropriate word(s).
The minimum selling price that should be acceptable in a special order situation is equal to total
a. production cost. b. variable production cost. c. variable costs and avoidable fixed costs. d. production cost plus a normal profit margin.
Neutral messages contain content that is not likely to generate an emotional message from the receiver
Indicate whether the statement is true or false