Define the Transmit Clause.
What will be an ideal response?
Part of the 1976 Copyright Act says a broadcast network is performing when it transmits content; a local broadcaster is performing when it transmits the network broadcast; and a cable television system performs when it retransmits a broadcast to its subscribers.
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What ethical dilemma arises when reporters place too high a priority on timeliness?
A) One news organization may get an exclusive scoop, leaving the competitors in the dust. B) Stories may be delayed. C) Special bulletins may have to be published. D) Accuracy may be jeopardized.
Nonverbal cues are part of communication codes
Indicate whether the statement is true or false
Which one of the following is NOT a factor in how a media plan would be evaluated?
a. production costs b. cost efficiency c. audience demographics d. geographic reach
The writer of a summary must have read the article and understand its meaning and context
Indicate whether the statement is true or false