When a company dramatically changes its product's packaging, most likely, it's main objective is to:
A) reduce costs.
B) differentiate its products from its competitors.
C) increase the production output.
D) increase shelf presence.
B
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An opinion leader is an individual
A. who exerts direct or indirect social influence over others. B. who is able and willing to cut red tape and move an organization's marketing program forward. C. within an organization who influences decision-making. D. who is able to use moral suasion to get others to comply with the latest trends. E. in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.
Generally, the higher your marginal tax rate the stronger the argument for using a home equity loan, everything else considered
Indicate whether the statement is true or false.
A retailer is an organization that purchases products for the purpose of reselling them to
A. other retail organizations. B. the government. C. ultimate consumers. D. wholesalers. E. nonprofit organizations.
Which of the following is a form of casualty insurance?
A) fire insurance B) general liability insurance C) inland marine insurance D) ocean marine insurance