A "you" perspective ________
A) consists simply of abundant use of the word "you" in your message
B) avoids use of the word "you"
C) requires you to consider other people's viewpoints
D) involves considering the situation from your own perspective
E) is only necessary in claims requests
Answer: C
Explanation: C) Creating a "you" perspective can be challenging because it requires you to consider other people's viewpoints.
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Technological feasibility of software products is established when
A) ?the application to patent the technology is filed with the federal government. B) ?the designing, coding, and testing is to be sold or licensed to third parties. C) ?the product is ready for general release. D) ?a detailed program design is completed.
Which of the following is a reason for decentralization?
A) ease of gathering and using local information B) focusing of central management C) training and motivating segment managers D) exposing segments to market forces E) all of these
The ability of union members to influence the decisions of their union leaders is known as the:
A. Behavioral dimension of union democracy. B. Procedural dimension of union democracy. C. Substantive dimension of union democracy. D. Elective dimension of union democracy.
Zach is new to the realm of digital marketing. Recently, he saw a blog post about his company that was just untrue. He demanded the blogger remove the post. Much to his surprise, however, the post had already spread to other sites. Zach immediately released content on the corporate website and social media pages with information that refuted the post. Much to his surprise, however, the original post continued to spread. Zach does not understand why users are spreading the post when his organization has posted information claiming that the post is untrue. Zach has failed to realize that
A. consumers post much more digital content than marketers do. B. consumer-generated digital content is often trusted over corporate content. C. the majority of corporate digital communication is not trusted at all. D. bloggers are professionals who rarely get content incorrect. E. any publicity, even negative, is better than no publicity.