What are the four ethical principles for speakers?
What will be an ideal response?
1. Show respect for your listeners
2. Show respect for your topic
3. Take responsibility for your statements
4. Be concerned for the consequences of your speech
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Answer the following statement(s) true (T) or false (F)
1. The Federal Trade Commission warns marketers that sponsored content must be labeled as advertising 2. Product placement is also known as embedded marketing. 3. Hybrid marketing is the integration of sponsorship, product placement, commercial messages, and social engagement. 4. Most promotions have short term goals.
Speakers should test the credibility of the authorities they quote by asking which of the following questions:
A. Does the authority have access to the necessary information? B. Is the authority qualified to interpret data? C. Is the person acknowledged as an expert on this subject? D. Is the authority figure free of bias and self-interest? E. All of these answers are correct and should be considered.
Belle is from South Carolina. She is proud that she speaks with an accent and has no real desire to visit or live in the West. In this scenario, Belle is affirming her ________ identity.
A. ethnic B. national C. class D. regional
According to the text, the essence of interpersonal communication is
A) conflict. B) conversation. C) language. D) feedforward.