A disadvantage of using the Web to communicate with potential customers is that it does not offer the cost savings of mass media
a. True
b. False
Indicate whether the statement is true or false
False
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Which of the following statements about call centers in the United States is true?
A. Call center functions have largely been returned to the U.S. from countries like India and Mexico. B. Call centers have replaced instant messaging as the technology of choice for resolving the complaints of younger customers. C. Call center functions have largely been brought back in-house from third-party companies that specialize in call center operations. D. There has been some shrinkage in the number and size of call centers due to the rise in self-service web or speech recognition technologies.
The amount in the Dividends account should be carried over from the adjusted trial balance of the 10-column work sheet to which of the following columns?
a. Income statement as a debit b. Income statement as a credit c. Balance sheet as a debit d. Balance sheet as a credit
Selling is not the most important part of marketing. Explain why not
What will be an ideal response?
Describe the social marketing concept and identify its inherent risk
What will be an ideal response?