A surprise event that leads to a change in strategic initiatives, such as the accidental discovery of a new use for an existing product, is known as serendipity.
Answer the following statement true (T) or false (F)
True
Serendipity describes random events, pleasant surprises, and accidental happenstances that can have a profound impact on a firm's strategic initiatives.
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What is the big-bang approach?
Which of the following is an example of a topic often discussed in the marketing plan segment of a sales presentation for an end-user?
A. Geographic advertising B. Trade shows C. Availability D. Samples E. List price
Keisha is in charge of overseeing the flow of activities among several entities for Walmart. Her main objective is to coordinate these value-adding activities in a way that maximizes value and profit. She is in charge of ________.
A. physical distribution B. transaction reduction C. supply chain management D. partner relationship management E. assortment creation
Bart, the owner of Clear Cut Corporation, signs an instrument that includes the phrase "payment for this note will be made from the proceeds of next year's timber sale." This instrument is A) negotiable
B) notnegotiable, because payment can be made only out of a particular source. C) notnegotiable, because it states an express condition to payment. D) notnegotiable, because the reasons for the note are not clear on its face.