Social media news releases do all the following EXCEPT

A) satisfy traditionalist professors of public relations.
B) bypass traditional journalists.
C) directly reach key constituents.
D) reach bloggers and podcasters.


Ans: A) satisfy traditionalist professors of public relations.

Communication & Mass Media

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_____ include speeches that explain a political, economic, social, religious, or ethical issue; forces of history; a theory, principle, or law; and a creative work.

a. Process speeches b. Persuasive speeches c. Impromptu speeches d. Expository speeches

Communication & Mass Media

Perspective taking involves understanding the world from another’s point of view, while ___ is the ability to understand and share the feelings of others.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

A student has decided to present a speech of definition. Which instruction would apply to her as she begins to plan it?

a. Proceed from the known to the unknown. b. Give a general overview and then get to the specifics. c. Avoid dictionary definitions. d. Guide the audience through the procedure step by step.

Communication & Mass Media

When nonnegotiation takes the form of hammering away at one's own point of view until the other person gives in, it is called

A) avoidance. B) steamrolling. C) blasting. D) spamming.

Communication & Mass Media