Toothpastes sold in supermarkets and pharmacies promise various results, such as whiter teeth, protection against gum disease, tartar control, or fresh breath. Toothpaste marketers are using ________ segmentation.
A. loyalty
B. demographic
C. geodemographic
D. psychographic
E. benefit
Answer: E
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A company earned $3125 in net income for October. Its net sales for October were $12,500. Its profit margin is:
A. 400%. B. 25%. C. 200%. D. 3%. E. 7%.
Amanda Perkins is a senior sales manager in Arlington Steelworks
As the customer base of her company has grown larger and more demanding over the last few years, Amanda insists on ________, or using groups of people from various departments such as sales, technical support, engineering, and even upper management to service complex accounts. A) cross selling B) e-procurement C) team selling D) observational research E) vendor screening
Which of the following was NOT a universal dilemma as noted in Trompenaars and Hampden-Turner’s research
A. universalism B. individualism C. achieved status D. gross profit
List four guidelines for an applicant to start a job interview off positively or "on the right foot."