Nissan advertises the performance of its new luxury sedan by showing it side-by-side with competing brands, like Lexus and BMW. What type of advertising does it adopt?
A. reminder advertising
B. comparative advertising
C. selective advertising
D. institutional advertising
E. primary advertising
Answer: B
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The third step in the selling process, after qualifying prospects, is:
A) handling objections B) sales presentation C) knowledge acquisition D) identifying prospects
Forcing a respondent to choose a specific response to a question is called which of the following?
A. an open-ended question B. a close-ended question C. a direct answer D. a statement of fact
________ reflect the collective learning in organizations, such as, how to coordinate production skills, integrate multiple streams of technologies, and market and merchandise diverse products and services.
A. Horizontal integrations B. Core competencies C. Cultures D. Primary value chain activities
Another term for short-term investments is marketable securities
Indicate whether the statement is true or false