Which of the following question is closed-ended in nature?
A) How do you feel about the rise in college tuition?
B) What is your experience with public speaking?
C) What are your goals for this class?
D) How long have you lived at this address?
D
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Mackenzie Pharma has created a drug that reduces the symptoms of Alzheimer's disease in 80% of patients above the age of 65. The company wants to publicize the benefits of this drug so that it reaches as many senior citizens as possible
Which medium best suits Mackenzie Pharma's needs? a) Television b) Radio c) Twitter d) YouTube
The quiz show scandals of the 1950s:
a. caused the networks to eliminate advertiser-produced programming. b. caused many stations to leave the networks to be independents with more control of their programming. c. led to an increase in advertiser-produced programming with greater network controls. d. brought more quiz shows to television.
All of the following can be considered models of Ethical PR Communication, EXCEPT:
a. Enlightened Self Interest Model b. Social Responsibility Model c. One-Way Asymmetrical Model d. Professional Responsibility
To avoid plagiarism when using an Internet source in your speech, your textbook recommends keeping track of all of the following except
A. the title of the Internet document. B. the author or organization responsible for the document. C. the comments the document has received on Google. D. the date on which you accessed the document. E. the date on which the document or site was last updated.