Scholars term McLuhan's work "media ecology" because
A. it is a paradigm rather than a theory
B. it views media as an environment unto itself
C. it emphasizes the audience
D. it reflected the popular media at the time
Answer: B
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Nonverbal communication
a. varies very little from one society to another. b. is of little interest to sociologists because it is so difficult to observe. c. varies according to one's race, class, and gender. d. is usually one-way.
Before developing the body of an interview, we must ?rst determine
A) the degree of ?exibility we feel is appropriate for the interview. B) if the interviewee will agree to answer the questions. C) the best time of day to request the interview. D) the type of introduction to use.
The basic unit for magazines is the
a. Spread b. Page c. Column inch d. Insert
According to research presented in the Gendered Lives text, which of the following is true about smiling?
A) Women generally smile more than men. B) Smiling is an example of haptics. C) African-American women are socialized to smile more than Caucasian women. D) Men generally smile more than women.