In the span between the Civil War and the First World War, several factors combined to move the advertising industry to establish professional standards and regulate itself, including abuses by patent medicine advertisers; the examination of most of the country's important institutions, led by the muckrakers; and ________ in 1914.
A. the establishment of the Federal Trade Commission
B. falling profits
C. demands from consumers
D. demands from magazines for more ethical operation
Answer: A
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A ________-oriented listener does not like to go over complex details but prefers ideas presented in a brief, concise fashion
Answer:
In 2004, when Ben Bagdikian published the seventh update of his analysis, he claimed that the number of companies that generated most of the mass media revenue in the United States had shrunk to:
a. 5 b. 50 c. 500 d. 5,000
Salesperson can reduce the amount of time spent on overcoming customer objections by listening effectively to her customer's needs
Indicate whether the statement is true or false.
According to Daniel Yanelovich, dialogue requires which set of conditions?
A) ?respons-ibility and authenticity B) ?mutuality, synergy, open-mindedness C) ?equality, empathy, examination D) ?accommodation, authenticity, active listening E) ?inclusiveness and invitational rhetoric